Gerbner in the 1980sCultivation theory suggests that exposure to television, over time, subtly "cultivates" viewers' perceptions of reality. Gerbner and Gross assert: "Television is a medium of the socialization of most people into standardized roles and behaviors. Its function is in a word, enculturation" Within his analysis of cultivation, Gerbner draws attention to three entities—institutions, messages, and publics.However Gerbner also says that people are more likely to look at media that supports which just enhances their view over time.
Here is a video explaining the cultivation theory and some of Gerbners idea
Gerbner also suggest that media overtime builds stereotypes for different types of people, race, gender etc. for example if you constantly see students being portrayed as gangsters, drug dealers etc. it gives people a stereo type that young people in this generation are bad and you should stay away from them as their dangerous however thats not the case.
from what I learned in that video is that oranges are great, but two oranges and a man are better.
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