4 types of media perception

The first type is the hypodermic inject needle theory that suggests that media messages are injected directly into the brains of passive audiences. so the audience does not challenge the statement and just accepts it.Another type is the 2 step model theory says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.Another type is the uses and gratifications model is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. which also contains the idea that you seek things that reinforce what you already think.The last theory is the Reception theory by Stuart hall which i have a previous post for- link http://angelos25.blogspot.co.uk/2017/09/reception-theory.html.