A-LEVEL BEAUTY
In this article the phrase “a level girls do this…” and
words such as “the latest” “new” etc. all suggest that in the 1960s everyone
wanted to “keep up with the jones’s so this article gives a big sense on
keeping up with the Jones’s by having all the new cool makeup tactics and tips.
There is also a score scale to rank your makeup almost
setting an expectation for women to have good makeup because there is an
expectation for them to be beautiful and its saying that only thing you need to
worry about is scoring high in the makeup scale so you are beautiful for your
man.
The whole A-level beauty is a mockery of women as you get
A-levels for academic achievements and topics but it saying be an A-level
beauty its suggesting that women are not smart enough for academics or good
enough to make important decisions therefore but should just focus on beauty as
they are not capable of anything else and should just look pretty for the man.
Van Zoonen could also argue that the only reason women wear make up its just so
they look more attractive for men so its only for male gaze and so they see
them as a better sex object.